SERHANT.
Founding Partner | San Diego Luxury Realtor®
Meet Malena
A founding member of SERHANT. San Diego and co-team leader of luxury real estate team, Exclusive Group, Malena Boetel specializes in luxury properties, new developments, and high-value contingent transactions. Her success as a top-producing agent includes setting her former brokerage’s 2025 record-high San Diego sale at $10.7M, ranking as the #1 grossing senior agent on a $600M team, and earning numerous industry awards. She has sold more than $100M throughout her career.
With a powerhouse background in corporate marketing and public relations, Malena spent eight years launching national media campaigns that 10x'ed sales and led to multimillion-dollar acquisitions. She now applies those same elite marketing strategies to real estate, ensuring her clients' homes stand out and sell at top dollar.
An Iowa native turned Southern California expert, Malena combines Midwestern integrity with a cutting-edge approach to negotiation, market analysis, and client service. Whether you're buying, selling, or strategizing your next move, she delivers results at the highest level.
Recent Honors & Recognition
Founding Partner, SERHANT. San Diego (2026)
$10.7M Record San Diego Sale, eXp Realty (2025)
Top 3% of Realtors® Award, P.S.A.R. (2025)
Top Agent Award, Real Producers Magazine (2025)
35 Under 35 Award, Real Producers Magazine (2025)
Executive Member/Senior Agent, $600M Team (2025)
“Selling a one-of-a-kind luxury home is no easy task. Even with stunning architecture, breathtaking landscaping, and high-end features, an average real estate agent simply won’t do…This is where Malena Boetel excels. Malena is as remarkable as the properties she represents…She doesn’t just sell homes - she creates meaningful connections and achieves exceptional results.”
— L.J.A., Seller
Services
Selling your home today requires more than a listing - it requires attention. Through my partnership with SERHANT., your property is positioned as a media asset, not just a transaction. We combine cinematic storytelling, data-driven digital marketing, and global distribution to put your home in front of the right buyers - locally and worldwide. From strategic pricing to high-impact content that creates demand, every detail is designed to maximize exposure, competition, and ultimately, your final sale price.
Luxury Sales
New development isn’t just about selling homes - it’s about building a brand buyers want to be part of. With SERHANT., we approach each project like a launch: crafting a narrative, defining a clear identity, and creating a full-scale marketing ecosystem around it. From pre-development strategy and absorption planning to content creation, digital campaigns, and sales execution, we position your project to stand out in a crowded market and drive velocity across every phase - from first release to final close.
New Development
Timing a sale and purchase simultaneously requires precision, strategy, and strong negotiation. Leveraging the reach and resources of SERHANT., I help clients navigate both sides of the transaction seamlessly - whether that means securing your next home before selling, structuring a rent-back, or creating leverage through off-market opportunities. With a proactive, solutions-driven approach, we remove friction, reduce risk, and ensure you move forward with confidence - without compromising on price or timing.
Buy/Sell Contingent
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