Meet Malena
With more than $600 million in personal and team sales, Malena Boetel is a top SERHANT San Diego Realtor. She is a Founding Partner of SERHANT. California and Team Leader of Exclusive Group, specializing in the sales of luxury homes, new developments, and complex contingent buy-and-sell transactions throughout La Jolla, Point Loma, Del Mar, Coronado, Encinitas, Carlsbad, Rancho Santa Fe, greater San Diego, Malibu, and Southern California.
As one of only 16 founding partners selected by Ryan Serhant to launch SERHANT. in the Golden State, Malena is helping expand one of the world's fastest-growing luxury real estate brands in today’s market. She has been recognized as a Top 1% of Realtors® by the Pacific Southwest Association of Realtors® (P.S.A.R.) and set her former brokerage's highest San Diego sale in 2025 at $10.7 million.
Originally from Iowa, Malena has rooted herself in the San Diego community for the last 15+ years. Clients trust her for her Midwest integrity, discretion, strategic guidance, skilled negotiation, tech-forward marketing, and relentless advocacy to protect equity and deliver exceptional results.
Prior to real estate, Malena led corporate marketing and public relations initiatives that accelerated growth and contributed to multimillion-dollar acquisitions. Today, she leverages that experience alongside SERHANT.'s industry-leading media platform to deliver cinematic marketing, targeted digital campaigns, and global exposure that connect her seller’s properties with qualified buyers worldwide.
“Selling a one-of-a-kind luxury home is no easy task. Even with stunning architecture, breathtaking landscaping, and high-end features, an average real estate agent simply won’t do…This is where Malena Boetel excels. Malena is as remarkable as the properties she represents…She doesn’t just sell homes - she creates meaningful connections and achieves exceptional results.”
— L.J.A., Seller
Selling your home today requires more than a listing - it requires attention. Through my partnership with SERHANT., your property is positioned as a media asset, not just a transaction. We combine cinematic storytelling, data-driven digital marketing, and global distribution to put your home in front of the right buyers - locally and worldwide. From strategic pricing to high-impact content that creates demand, every detail is designed to maximize exposure, competition, and ultimately, your final sale price.
Luxury Sales
New development isn’t just about selling homes - it’s about building a brand buyers want to be part of. With SERHANT.’s New Development concierge, we approach each project like a launch: crafting a narrative, defining a clear identity, and creating a full-scale marketing ecosystem around it. From pre-development strategy and absorption planning to content creation, digital campaigns, and sales execution, we position your project to stand out in a crowded market and drive velocity across every phase - from first release to final close.
New Development
Timing a sale and purchase simultaneously requires precision, strategy, and strong negotiation. Leveraging the reach and resources of SERHANT., I help clients navigate both sides of the transaction seamlessly - whether that means securing your next home before selling, structuring a rent-back, or creating leverage through off-market opportunities. With a proactive, solutions-driven approach, we remove friction, reduce risk, and ensure you move forward with confidence - without compromising on price or timing.
Buy/Sell Contingent
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