About
With more than $600 million in personal and team sales, Malena Boetel is a founding partner of SERHANT. California and team leader of Exclusive Group. She specializes in the sales of luxury homes, waterfront estates, custom homes, new developments, and complex contingent buy-and-sell transactions throughout La Jolla, Del Mar, Coronado, Rancho Santa Fe, greater San Diego, Malibu, and Southern California. As one of only 16 founding partners selected by Ryan Serhant to launch SERHANT. California in 2026, Malena is helping expand one of the world's fastest-growing luxury real estate brands across Southern California. Recognized among the Top 1% of Realtors® by the Pacific Southwest Association of Realtors® (P.S.A.R.), she also set her former brokerage's highest San Diego sale in 2025 at $10.7 million.
Originally from Iowa, Malena combines Midwest integrity with more than 15 years of experience serving the Southern California luxury real estate market. Clients trust her for her discretion, strategic guidance, and relentless advocacy throughout every stage of the transaction. Whether representing a legacy estate in La Jolla, a waterfront residence in Coronado or Point Loma, a custom home in Rancho Santa Fe, or a luxury new development, she helps homeowners maximize value through intelligent pricing, exceptional marketing, and skilled negotiation while guiding buyers through complex, high-value purchases with confidence. Every recommendation is grounded in market intelligence, every negotiation is intentional, and every strategy is designed to maximize exposure, protect equity, and deliver exceptional results.
Before real estate, Malena led corporate marketing and public relations initiatives that accelerated growth and contributed to multimillion-dollar acquisitions. Today, she leverages that experience alongside SERHANT.'s industry-leading media platform to deliver cinematic marketing, targeted digital campaigns, and global exposure that connect exceptional properties with qualified luxury buyers worldwide.
“Selling a one-of-a-kind luxury home is no easy task. Even with stunning architecture, breathtaking landscaping, and high-end features, an average real estate agent simply won’t do…This is where Malena Boetel excels. Malena is as remarkable as the properties she represents…She doesn’t just sell homes - she creates meaningful connections and achieves exceptional results.”
— L.J.A., Seller
Services
Selling your home today requires more than a listing - it requires attention. Through my partnership with SERHANT., your property is positioned as a media asset, not just a transaction. We combine cinematic storytelling, data-driven digital marketing, and global distribution to put your home in front of the right buyers - locally and worldwide. From strategic pricing to high-impact content that creates demand, every detail is designed to maximize exposure, competition, and ultimately, your final sale price.
Luxury Sales
New development isn’t just about selling homes - it’s about building a brand buyers want to be part of. With SERHANT., we approach each project like a launch: crafting a narrative, defining a clear identity, and creating a full-scale marketing ecosystem around it. From pre-development strategy and absorption planning to content creation, digital campaigns, and sales execution, we position your project to stand out in a crowded market and drive velocity across every phase - from first release to final close.
New Development
Timing a sale and purchase simultaneously requires precision, strategy, and strong negotiation. Leveraging the reach and resources of SERHANT., I help clients navigate both sides of the transaction seamlessly - whether that means securing your next home before selling, structuring a rent-back, or creating leverage through off-market opportunities. With a proactive, solutions-driven approach, we remove friction, reduce risk, and ensure you move forward with confidence - without compromising on price or timing.
Buy/Sell Contingent
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